Private Practice Playbook: Build the Thriving Practice You Envision—On Your Terms

Spring Cohort Now Open: Reserve Your Spot (10 spots available)

Finally, build a thriving practice without the guesswork.

If you’re staring at too many holes in your calendar, wondering when the next client will book… or lying awake worrying about next month’s income… you’re not alone. You went into private practice for the autonomy and freedom—but no one told you that you’d also become the CEO and CFO of your own business overnight, with zero business or marketing training to guide you.

The good news? You don’t need an MBA. You just need the right roadmap—and support from people who understand what you’re facing.

You’re in the right place. What you really need is clarity—about your fees, your marketing, and how to attract the right clients consistently—plus the confidence and accountability to actually follow through. Even when old fears pop up. Even when you’re juggling kids, relationships, and a life outside your practice. That’s what we’ll build together.

Live cohort $997, Intimate cohort of just 10 therapists for maximum support, accountability, and community; Pre-recorded + bi-weekly Zoom meetings for implementation (payment plan available; launches March 24, 2026)

Self-paced $297, pre-recorded, no live component (coming soon)

Does this sound like you?

If any of this resonates, you’re not alone- and this course was created for YOU! 

The Details

Here's What You'll Get Inside The Course

01

Weekly Live Zoom Calls

Get personalized support, community, and implementation guidance

02

Step-by-Step Modules

Vision, pricing, niche, marketing, mindset, and systems for growth

03

Accountability + Support

Stay on track with check-ins and action steps plus access to community

04

Access to the Course

Six-month access to all modules (including during and after the live course)

Imagine if...

Your practice doesn’t have to feel overwhelming. You can have clarity, systems, and confidence to run a business that truly supports your life. If you’re ready to take the next step, I’d love to help you get there.

The Schedule

Spring 2026 Cohort

Tuesdays 10-11:30am CST on Zoom

Module 1: Vision + Alignment
Get clear on where you are & where you're going. Assess your current capacity and needs, then define your vision for a practice that aligns with your values and supports the life you want.
Module 2: Pricing + Practice Structure
Explore your relationship with money and identify limiting beliefs, then map out your sustainable income model: ideal client load, weeks off, pricing structure, and the revenue you need to support the life you envision.
Module 3: Niche + Ideal Client
Identify your niche and ideal client, then develop your core messaging—the language that helps the right people find you and understand why you're the therapist for them.
Module 4: Market Research + Website
Research what your ideal clients are actually saying—their pain points and hopes—then audit and refine your website to speak directly to them.
Module 5: Visibility + Marketing
Explore visibility options (Google Business, Psychology Today, networking, social media, listservs), address fears about marketing and feeling "salesy," then choose the strategies that fit you best. Create your personalized marketing plan with outreach scripts and systems to track and nurture leads.
Module 6: Secure Clients & Build Long-Term Success
Master the intake call to confidently convert inquiries into clients, create your 90-day action plan, track what's working, set boundaries to prevent burnout, and plan your next steps for continued growth.

FAQ

Frequently Asked Questions

This course if for therapists (associates or fully licensed) who already have a private practice and want to grow it into something more profitable and sustainable. 

You're just one step away from building a business that's both profitable and sustainable!